Phone words are special telephone numbers that can be used to spell a word, such as your business name or something that you sell.

All 26 letters of the alphabet are represented on the number keys of modern telephone keypads. For example, the '2' key represents letters A, B & C; '3' represents D, E & F, and so on.

Phone words are easy for your customers to remember, and intuitively simple to dial. For example, to call 13LOAN, you would press 135626 on the keypad of your telephone.

Phone words are much easier to remember than numbers, so you can dramatically improve your advertising response.